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The Truv Difference: Why Choose Truv's Scoring Attributes?

Truv stands out from standard attribute solutions by offering superior data accuracy, a complete dataset, AI insights at scale, and robust compliance.

Key Differentiators:

  • Complete Data Set: With more than 2200+ attributes covering financial transactions, lenders can significantly reduce the need for manual attributions and interpretation.
  • Leading Data Accuracy: Truv attributes have demonstrated up to 0.29 PPT higher AUC (Area Under the Curve) than competitors, leading lenders to a higher number of qualified applicants. AUC ratings range from 0.08 to 0.88.
  • AI Insights at Scale: The attributes are trained on over 20 million (20M+) transactions, covering a variety of consumer segments for a wide range of different risk outcomes.
  • Compliance & Security: Truv operates on an enterprise-grade platform, offering attributes that are FCRA (Fair Credit Reporting Act) and ECOA (Equal Credit Opportunity Act) compliant. This helps lower disparate lending issues.

Common Problems Solved by Truv:

Problem Truv Solution
Manual Data Analysis (The need to manually interpret transaction data or build/maintain complex infrastructure) Eliminate self-created attributes and the manual work needed to maintain attribute accuracy.
Unnecessary Risk (Inaccurate models from standard solutions leading to unqualified loan approvals) Leading the market with data accuracy, Truv provides more qualified applicants and reduces unqualified loans.
Unidentified Qualified Applicants (Missing out on applicants due to low/no credit score) Unlock more applicants with scoring attributes proven to power accurate risk models to uncover qualified segments.